584,000
ORGANIC IMPRESSIONS FROM ONE POST
Designed to inspire and motivate, the brand offers a collection of luxury fitness boxes. Thoughtfully curated to deliver a gorgeous selection of fitness essentials to help start and maintain a healthy routine, Aktivaal fitness boxes are stylish and functional.
AKTIVAAL
23,000+
INSTAGRAM FOLLOWERS IN 90 DAYS
+62%
ENGAGEMENT AND WEBSITE TRAFFIC
THE CHALLENGE
The rising trend of luxury fitness came at the perfect time for the brand and its founder. Lindy is a Physical Therapist by profession and have since formed a small community of women online thanks to her daily fitness tips and guided workout plans.
Since launching Aktivaal in 2017, she has since gathered over 20,000 followers on Instagram. However, the account has since plateaued with engagement averaging only 30 likes per post. It didn’t make sense.
“I can’t believe how much we’ve grown in the last 3 months!”
— LINDY, Founder of Aktivaal
OUR APPROACH
We built a targeted content strategy designed specifically around shareability and community activation — content that made Aktivaal's followers want to like, save, and share. Every post was built with two questions in mind: does this add value, and does this move someone to act?
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We developed a targeted content series built around shareability and community activation — posts that educated, inspired, and converted. Engagement went from 30 likes per post to a viral moment that reached 8,000+ accounts in 48 hours.
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We built and executed campaigns end-to-end — giveaways, discount offers, and seasonal promotions — all designed to move the audience from followers to buyers. Every campaign ran in sync with the content strategy, not separate from it.
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We managed the Aktivaal community directly — responding, engaging, and building the kind of two-way conversation that turns passive followers into loyal customers. The result was a 23% increase in engagement and a community that kept growing long after the campaigns ended.