DIGITAL MARKETING for BEAUTY & LIFESTYLE

Oi Studios is a boutique marketing studio for social-first marketing strategies, content, management and paid advertising campaigns.

WHAT WE DO BEST

OUR SERVICES

We come in as your marketing team. We build the strategy, create the content, and run your accounts the way an in-house team would — with the expertise, attention, and standard your brand deserves.

We start by auditing your last 90 days of content, your top-performing posts, and where your competitors are winning. From that we map a 30-day content calendar built around what your audience already responds to. Every recommendation comes with a reason tied to your engagement or conversion numbers.
We plan the shot list, shoot on location or in studio, and edit everything to match your existing feed. Each shoot is scheduled around your monthly content calendar so the output slots straight into your posting plan. You get raw and edited files within an agreed turnaround window.
We write every caption, script, and ad line based on your brand's tone guide and past top-performing posts. Each piece goes through a read-aloud check before it ships. You receive copy organized by platform and post date, ready to schedule.
We set up campaign structure, audience targeting, and creative testing inside Meta Ads Manager. Every campaign runs with at least two creative variants tested against each other. You get a weekly report showing cost per lead, click-through rate, and spend against results.
We post on your set schedule, reply to comments and DMs within your response window, and track performance weekly. Every account gets a monthly analytics report showing what worked and what changed for next month. You always know what's posted, what's scheduled, and what's coming.

BEHIND THE WORK

MEET KATRINA.

FOUNDER, MARKETING STRATEGIST of 10+ YEARS

Katrina has spent a decade in marketing — starting as a Managing Editor for Digital at Zee Lifestyle Publications, shaping brand narratives long before social media was a strategy. She is currently completing her MBA, which means every system Oi Studios builds is as commercially grounded as it is creatively sharp.

Her work has supported brands featured in Vogue, Harper's Bazaar, and Grazia. She brings that same standard to every brand we work with — no matter the size.

BOOK A CALL WITH KATRINA →