MARKETING for BEAUTY, WELLNESS and LIFESTYLE
Let's make sure the right customers find you — and pick you over everyone else.
We’ve spent 10+ years building strategies, creating content, and running marketing for beauty, wellness, and lifestyle brands so they get seen, stay top of mind and chosen — every time.
( TRUSTED by OVER 150+ PREMIUM BRANDS )
Meet the Team
It’s not enough to exist, your brand must show up.
There are brands doing great work right now that no one outside their existing network knows about. Not because the quality isn't there because the marketing isn't doing its job.
Oi Studios Co. was built for exactly that.
We bring strategy and storytelling together so your brand shows up the way it deserves — and the right customers don't just find you. They choose you.
IS THIS YOU?
You're the best-kept secret in your market.
Your brand speaks for itself — but only to the people already in the room. Everyone else has no idea you exist.
Too busy to show up consistently.
You're heads down delivering excellent products. Social media is always last on the list — and your pipeline quietly suffers for it.
Posting without a plan.
You post when you remember. Sometimes it lands, mostly it doesn't. Without a strategy, you're spending time online without getting anything back.
The problem isn't your brand. It's that no one can see it.
We build social media and content strategies that fix the real problem — not just what you post, but how your brand shows up, who it reaches, and whether it actually converts attention into customers.
Everything is built specifically for your brand. Nothing generic, nothing templated, nothing recycled from another client.
MEET KATRINA.
Katrina has spent 10+ years in marketing — but she started as a Managing Editor for Digital at Zee Lifestyle Publications, shaping narratives and visuals long before social media was even a thing. She is currently completing her MBA, deepening the strategic foundation behind everything Oi Studios builds.
That editorial background combined with business rigour is what makes Oi Studios different. Every strategy we build isn't just designed to perform. It's built around what your brand actually means and how to make the right customers feel it.
Her work has supported brands featured in Vogue, Harper's Bazaar, and Grazia. She brings that same standard to every brand we work with — no matter the size.
THE SIGNATURE SYSTEM™
INTRODUCING….
Your social marketing built, created, and managed in three weeks.
We learn your business. We build your strategy. We create your content. Then we run it — every month, on-brand, on time, without you having to think about it.
What you’ll walk away with:
STRATEGY
A custom marketing roadmap built around your business, your niche, and the customers you want to attract — including a full 30-day content calendar planned and ready before you go live.
CONTENT
Every caption, creative direction brief, and piece of copy written in your brand voice — sharp, on-brand, and designed to convert attention into sales. You approve, we handle the rest.
MANAGEMENT
We run your accounts end-to-end — posting, scheduling, community engagement, and monthly performance reporting.
( CASE STUDIES )
Selection of Works
A closer look at the strategies and creative approaches behind the brands.
BEAUTY
Inside the content playbook that scaled the brands’s organic engagement and website traffic to 5,000,000 views — without paid ads.
Transforming the Philippines’ music collective into a digital powerhouse through strategy, content and storytelling.
LIFESTYLE
A look at the content strategy that broke a plateau, sparked a viral post, and grew Aktivaal's engaged community by 23%
WELLNESS
RESULTS with
THE SIGNATURE SYSTEM™
LOVE NOTES by CLIENTS
“We sold out just three days after our brand launch!”
- CINDY, DTE Beauty
“Suddenly, our calendars are booked and busy.”
- DANIELLA, GO GLOW MEDSPA
“We finally reached 100k followers!”
- ARIANA, CARELESS
✔️ Do awesome work but don’t know what to do with it
✔️ Are too busy delivering to show up online consistently
✔️ Have tried posting and know it isn't working
✔️ Are losing clients to competitors with better social media
✔️ Want strategy — not just someone to press post
✔️ Are ready to invest in marketing that attracts the right clients
✔️ Want an agency that knows their industry inside out
✔️ Are done being the best-kept secret in their market
If you read that list and thought "that's me" — it probably is.
THIS IS PERFECT FOR BRANDS + FOUNDERS WHO…
WHAT TO EXPECT
THE SIGNATURE SYSTEM™
We learn your business, your market, your goals, and your ideal client. No templates. No assumptions. Just a real conversation about what will actually move the needle for you.
01 — Discovery Call
We develop your content strategy, brand voice guidelines, and content calendar — built specifically around your niche, your competitors, and the clients you want to attract.
02 — Strategy Build
We take full ownership of your content shoots — briefing, directing, and editing every asset so it looks and feels like your brand, every time.
03 — Content Creation
We run your accounts every month. You review content before it goes live. We handle everything else — posting, captions, engagement strategy, and monthly performance reports.
04 — Launch + Scale
FAQs
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The Signature System is built and launched in three weeks — start to finish.
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Everything your brand needs to launch and grow.
You’ll get:A complete marketing strategy and campaign roadmap.
A 30-day content calendar designed for engagement and conversion.
Copywriting and creative direction for every post.
Branded visual assets, captions, and hashtags ready to publish.
Campaign setup and social media management for launch week.
We don’t just deliver ideas,we build a full, plug-and-play system that runs your marketing for you.
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This system is for founders and brands that want more than just “social media content.” It’s for those who want direction, clarity, and a marketing engine that actually drives growth.
It’s perfect if you:
Feel stuck posting without a real plan or measurable results.
Don’t have the time or team to manage content consistently.
Want a strategy that aligns your message, visuals, and goals.
Are ready to grow your presence and convert attention into sales.
Whether you’re launching your brand or scaling your business, The Signature System gives you the structure and execution you need to stand out and stay top of mind.
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No two builds are the same,because no two brands are. Every system we build is customized to your brand, audience, and goals.
Before we start, we dive deep into your business to understand your positioning, offer, and visual identity. From there, we tailor every strategy, campaign, and creative decision to reflect your tone and growth stage. -
Most clients see stronger brand consistency and content quality within the first 30 days.
Follower growth and inquiry uplift typically become visible between 60 and 90 days — depending on your starting point, market, and posting frequency.
Every Signature System is built to create visibility that compounds over time.
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Only where it matters. We handle all execution but your input shapes the direction.
You’ll collaborate with us during onboarding and review stages to make sure your voice and goals are captured perfectly. After that, we take over the heavy lifting so you can stay focused on running your business.
LET’S MAKE it HAPPEN.
We take on a limited number of clients each quarter to make sure every brand gets the attention it deserves. If you're ready to close the gap between how good your business is and how it looks online — let's talk.