THE SIGNATURE SYSTEM™
Your marketing is either building your brand or costing you one.
A full-service social media marketing retainer for beauty, skincare, wellness, and lifestyle founders who are done treating their marketing like an afterthought.
VANI-T
50K+
NEW FOLLOWERS IN 6 MONTHS
PINKCOLADA
5.5M+
ORGANIC IMPRESSIONS
aktivaal
584K
IMPRESSIONS FROM ONE POST
DTE BEAUTY
83%
INCREASE IN WEB TRAFFIC
⭒
BEAUTY
⭒
SKINCARE
⭒
WELLNESS
⭒
LIFESTYLE
⭒ BEAUTY ⭒ SKINCARE ⭒ WELLNESS ⭒ LIFESTYLE
10+
Years of senior marketing expertise behind every client
$25M+
In revenue generated for one brand in the first year
2017
Trusted by brands across three continents since
THE PROBLEM
Most brands are paying for volume. Not results.
You have posts going out. You have a content calendar. You might even have someone managing your DMs. But your social still doesn't feel like it's working — because it isn't connected to anything.
No strategy behind the content.
No one writes in your tone of voice.
Content sounds like any brand. Nothing that makes your audience feel like you're speaking to them.
No one tracks the numbers.
Nobody adjusts in real time because nobody understands and reports the outcomes.
This isn’t an algorithm problem.
This is a marketing team problem.
Posts go out because it's time to post, not because there's a plan. The feed fills up, the results don't come.
THE SIGNATURE SYSTEM™
Every piece of your marketing, handled.
The Signature System is a done-for-you monthly retainer built to run your social the way a full in-house marketing team would — without the overhead of hiring one. Strategy, content, shoots, scheduling, community management, and paid boosting. All integrated. All tied to your actual conversion goals.
01
SOCIAL STRATEGY
A documented strategy built around your brand positioning, content pillars, and growth objectives. This is the brief your entire content operation runs on. reviewed and updated monthly.
04
SCHEDULING & PUBLISHING
Every post scheduled one month ahead. You review, approve, and move on. We operate two weeks ahead so changes never become chaos.
02
CONTENT CREATION
Copy and creative direction for every post, developed from your brand voice and strategy. Nothing generic. Nothing that could be swapped for another brand.
05
COMMUNITY MANAGEMENT
Daily engagement on your behalf — comments, DMs, and community interactions. Your audience gets responses and your brand stays present.
03
PHOTO + VIDEO
Shoot output built into your monthly workflow. No extra briefs, no separate vendors. We come to you or you send product — planned, directed, and delivered by our team.
06
PAID ADVERTISING
Strategic boosting tied to conversion goals. We identify which posts to put spend behind and why, and report on what that spend actually produced.
RESULTS with THE SIGNATURE SYSTEM
The work speaks for itself.
VANI-T
BEAUTY
“A 20-year brand with 170K followers and an engagement plateau. Within 6 months, the numbers told a different story.”
— Oi Studios, on the brief
47%
INCREASE OF NEW FOLLOWERS IN 6 MONTHS
3.2x
ORGANIC ENGAGEMENT IN 30 DAYS
+217%
INCREASE IN WEB TRAFFIC
AKTIVAAL
WELLNESS
“I can't believe how much we've grown in the last three months.”
— Lindy, Founder of Aktivaal
+62%
ENGAGEMENT AND WEB TRAFFIC
PINKCOLADA
SWIMWEAR
“We stopped worrying about what to post and started focusing on what we do best.”
— PINKCOLADA Team
216%
INCREASE IN COMMUNITY IN THE FIRST 30 DAYS
4.3x
WEBSITE TRAFFIC IN 90 DAYS
AVG. MONTHLY ORGANIC IMPRESSIONS
564K
ORGANIC IMPRESSIONS FROM ONE POST
23K+
NEW FOLLOWERS IN 90 DAYS
5.5M+
WHO THIS IS FOR
Built for a specific kind of founder.
The Signature System works best for beauty, skincare, wellness, and lifestyle brands that are post-launch, have a product worth talking about, and need a team that can run social at the level their brand deserves.
NOT THE BEST FIT
Pre-launch brands, one-time projects, or founders who want to stay in control of every caption. This retainer is built for founders who are ready to hand over marketing and let it run.
— You're losing clients to competitors with better marketing — and you know it.
— Your brand has a clear positioning but your marketing doesn't reflect it yet.
— You've been managing your own content and you know it's the thing slowing you down.
— You've worked with a freelancer or junior agency before and left wanting more expert thinking
— You want someone who treats your brand like they own it.
— You want a team that knows the beauty and wellness space from the inside out.
— You're done being the best-kept secret in your market.
HOW IT WORKS
Here's what the first 30 days look like.
01
WEEK ONE
Strategy and Onboarding
We build your brand brief, content pillars, and monthly strategy document. You sign off before anything goes into production.
02
WEEK TWO
Content Development and Planning
Copy and creative direction for your first content batch. Shoot logistics confirmed and production scheduled.
03
WEEK THREE
Shoot and Content Review
Shoot executed, content reviewed, calendar finalized. You receive a full month of content for approval before anything goes live.
04
WEEK FOUR
Launch and Live Management
Your first month goes live. Community management starts. We track performance and bring data to your first monthly review.
MEET THE TEAM
We’re not an agency. We’re your marketing team.
Every brand in The Signature System works directly with Katrina and the most talented creatives who worked with the biggest brands you know and love.
10+ years in marketing — starting as Managing Editor for Digital at Zee Lifestyle Publications, shaping stories before social was a growth channel.
Work has supported brands featured in Vogue, Harper's Bazaar, and Grazia. That editorial standard applies to every brand we work with.
Currently completing an MBA — meaning every strategy Oi Studios builds is as commercially grounded as it is creatively sharp.
You get Katrina as your lead strategist and works with your business goals in mind. Not delegated to a junior account manager.
WHAT TO EXPECT
When the right marketing meets a great brand
Our clients typically see:
✓ Stronger brand clarity and a visual identity that matches their product
✓ Higher engagement and follower growth from the first month
✓ Increased leads, inquiries, and sales within 60 to 90 days
✓ More time to focus on the business while we handle the marketing
POWERED WITH THE SIGNATURE SYSTEM:-
We're a fully remote team with local members across the US and Asia-Pacific — built this way on purpose. Every client gets guaranteed response times, dedicated points of contact, and deliverables that run on your calendar, not ours. Our remote setup is what allows us to move faster and work more efficiently and collaborate with the best talents across the world.
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Content is planned and produced one month ahead of schedule. Changes are welcomed with two weeks' notice — that's the best window that keeps everything consistent, on-brand, and stress-free on both ends.
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The Signature System starts at $3,500/month. Scope varies based on platforms, content volume, and shoot requirements. We can give you a clear number after the discovery call.
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We don't take on brands we can't deliver for. If the discovery call reveals we're not the right fit, we'll tell you before a proposal is sent. Every client gets Katrina as their lead strategist. Our results are documented. You can read the full case studies before you decide.
BEFORE YOU DECIDE
Questions we get asked before the proposal goes out
TWO SLOTS OPEN THIS QUARTER
The gap between how good your brand is and how it looks online is costing you customers.
The Signature System is intentionally small. We cap the number of active clients so every brand gets the attention the retainer is built around. If you're thinking about social as a serious channel for your brand this year, the best next step is a 30-minute discovery call.
Just a direct conversation about your brand and whether this is the right fit.