25 Social Media Truths
Show up — consistently and authentically.
Talk to your customers. Reply to their comments, say thank you, address their concerns.
Remember, your customers owe you nothing. Not a like, not a follow, not a comment.
Sharing valuable content goes a long way.
Don’t jump on every trend. First, find out how it relates to your brand.
It’s okay to not post every day.
It’s not okay to post for the sake of posting.
Your content strategy matters more than you think.
Show what you can do, not why it’s good.
The number of followers is not the most important metric. But it’s still important.
Share content your audience wants to share to their friends.
Some posts will go viral and you’ll have no idea why.
You don’t have to be on every platform. Go where your audience is and expand when you’re ready.
Find out what types of content works well on the platform and then replicate.
Share your journey. Behind the scenes, the brand’s history, your team. The options are endless.
Posting one bad content won’t hurt you.
But the algorithm will punish you if you do so consistently.
Share your wins.
Share your losses. And your learnings from it.
Relate to your audience. Join their conversation.
Stay true to your brand’s core values and identity.
Tracking your progress each month is a good practice. But adjusting your strategy every month is not.
Give your marketing campaigns some time to gather data before deciding it was a success or not.
Organic marketing will always take time, no matter how many ‘hacks’ they say you should do.
The best way to beat the algorithm is to share valuable content for your audience.