Rethinking Social Media: How To Get Ahead

All too often, we come across brands online flashing their latest offering . A discount for a follow, a giveaway for a share, a limited-time offer for a quick response. All in the effort to increase their reach and appeal to the platform’s ever-changing algorithm.

What brands fail to see though is that the key to their success goes beyond flirting with the algorithm. In fact, most brands we see online are doing it wrong.

Growth Hacks and Other Lies

Whether it’s a small business or an established corporation, the need to look at the numbers, track their progress and hop on the latest social media trend becomes an all encompassing problem in putting forth a myriad of success. Thousands of blogs and ‘‘experts’’ talked about the using the newest feature of the platform, creating more videos with the trending audios, posting daily on very specific times, using the right kind of hashtags to get discovered, and other ‘hacks’ has made social media marketing stray further away from the reality and the appeal of brands online.

While these tips may help for a fraction, prioritizing these will end up in game of cat and mouse between brands and the algorithm.

Communities, Everywhere

To truly stay on top of the game, brands must establish a loyal and engage community within.

Creating a safe space and environment for their audience to interact and engage with allows brands to go further than chasing down vanity metrics, posed as a step to success. With this, knowing who their audience is, building a platform targeted exactly for them and creating the content they resonate with, consume and share is the step to the right direction.