From Quiet Tables to Booked: How Strategic Marketing Elevated This Local Gem

Socarrat is a Spanish restaurant nestled in the heart of Cebu, known for its authentic paella, vibrant tapas, and curated wine list. But like many neighborhood spots, they faced a common challenge: how do you cut through the noise on social media and turn digital engagement into real-life diners?

The Challenge

Socarrat had an incredible product and charming ambiance—but lacked a strong social media presence. Their visuals weren’t doing justice to the experience, their Reels barely moved the needle, and their bookings were inconsistent. They needed more eyes on their brand and more people through the door.

Our Approach

We came in with a dual strategy:

• Organic Content: We crafted a visual identity that captured the soul of Socarrat—warm, inviting, and a little bit indulgent. Reels became our hero format, bringing movement, flavor, and storytelling to their dishes.

• Paid Ads: We amplified top-performing content and ran highly targeted campaigns to drive awareness, traffic, and bookings.

We didn’t just showcase food. We created an experience that made viewers want to book a table.

The Results

✓ Reels that hit hundreds of thousands of views, including one that generated a 100k+ spike within 72 hours

✓ Significant increase in followers, with organic growth month-over-month

✓ Massive uptick in foot traffic and bookings, directly tied to the visibility gained through social

✓ A fully booked dining room on weekends—with customers citing Instagram as how they discovered the restaurant

The Takeaway

You don’t need to be in a capital city or have a huge budget to win on social media. You need strategic visuals, consistency, and the right partner. Socarrat is now a go-to destination in Cebu—not just because the food is good, but because the brand finally matched the experience.

Looking for results like this? Let’s talk.