VANI-T AUSTRALIA
Community Management, Content Strategy, Campaign Marketing
50,000+
NEW FOLLOWERS IN 6 MONTHS5.5M+
ORGANIC IMPRESSIONS+63%
INCREASE IN ENGAGEMENTTHE CHALLENGE
20 years of market dominance meant Vani-T had earned its place in the industry. But a large following without an active community strategy is a missed opportunity at scale.
Engagement had plateaued. Followers were there but not converting into an active, loyal community. The brand needed more than content — it needed a system that kept 170,000+ followers engaged, supported, and coming back.
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We managed both communities directly — responding to followers, providing product support and advice, and creating the kind of two-way conversation that turns passive followers into loyal customers. Every interaction was on-brand, on-tone, and built around making the Vani-T community feel seen.
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Working alongside the in-house marketing team, we developed a content strategy built specifically around community growth and retention. Every post had a purpose — whether that was driving engagement, supporting a campaign, or deepening brand loyalty.
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We planned and executed campaigns end-to-end — giveaways, sales promotions, seasonal pushes, and day-to-day posting — all cross-functionally aligned with the broader marketing calendar. Every campaign was built to perform, not just to post.
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We acted as the bridge between the community and the internal teams — capturing audience feedback and communicating it directly to the R&D and marketing departments. Real customer insight, fed back into the brand in real time.
OUR APPROACH
We built a content and community system that let Vani-T show up like a brand — not just a business with an Instagram account.
That meant a repeatable content model across both platforms, campaigns built around real audience insight, and direct community management that kept 170,000+ followers engaged and heard. Every post, promotion, and interaction fed back into the same strategy — consistent, data-informed, and built to grow.