What brands fail to see though is that the key to their success goes beyond flirting with the algorithm. In fact, most brands we see online are doing it wrong.

The shift to digital plays an important role for brands who want to achieve long term success. But brands can only be so different from one another, especially online. So, how do brands stand out? In fact, a better question is — can they?

Show up — consistently and authentically. Talk to your customers. Reply to their comments, say thank you, address their concerns. And more…